These are some sites that remind me of a world outside of my daily grind. They make me smarter and better at my job... and well, sometimes even better at life.
Site 1: KnowYourMeme.com
What is a "Meme" you might ask? It's an internet theme or a fad or trend (fads sometimes become trends). Those memes gaining momentum are well documented on the site, providing background stories and general information about the key players in the current memes. It's great if you are trying to figure out if what your brand is doing has been done before or if you can tap into a current pocket of internet excitement.
Site 2: 5-secondfilms.com
Important to know not for the sake of the information, but rather, the site's unique ability to tell a story in 5 seconds. I look at this site for a study of marketing theory rather than growing my marketing knowledge. This site is a dynamic reminder of the importance of strong brand positioning and target audience definition - and why each matters to the other. Think about it - character and plot development - all in 5 seconds. You know who the characters are and what happened and why it matters in 5 seconds. It makes me feel like 30 seconds is an eternity.
Site 3: Cracked.com
I Love This Site. It makes me laugh. It is sharp. It is funny. It is quick. It helps round out my brain's diet because while I need my fruits and veggies (industry trades), I also need a solid foundation of quick, sly wit to keep me going (bread!). Plus, if you've ever wondered where Men 18-34 go when they are not watching Sportscenter or Myth Busters, this will enlighten you. And so will Ebaumsworld. Pick your poison.
Site 4: Mashable.com
Love might not be a strong enough word for what I feel about this site. I crave it. Written by avid users of the 'net for avid users of the 'net, this site has lots to feast my brain on, with a heavy emphasis on social media. Delicious. Read it or miss out on everything important in social media. That's all.
Site 5: PopSugar.com
Yeah, basically the chick version of Cracked.com, this site is a conglomeration of sugary-sweetness. Targeting most things that interest women - babies, celebrities, food, clothing, etc - the site has mass appeal with a tone that sometimes makes me feel like no one else has discovered it. Read it so you can stay up on what female consumers are staying up on.
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