Well, I've heard rumblings about this for long enough that I finally decided to acknowledge this possibility and stop hiding behind a shroud of denial because I really, really don't want this to be true. Much like the free music sharing orgy of the 1998/99 school year (oh yeah - and the 1999/00, 2000/01 and 2001/02 school years, too), all good things eventually want to get paid for their good work. As websites struggle for ad revenue that paid for a good chunk of content, the concept of paying for online subscriptions will likely become more and more common place with higher quality content providers. As long as ad budgets are down, someone needs to pay for it.
I bet regular ole consumers are going to rue the day they ever looked down their noses at us advertisers. When the online population gets the bar tab for the information bender that we've been on, there are going to be a lot of people sobering up really quick.
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