Check out AirTran's new promotion. They are having a comedian flying for one month, all around the country - and blogging live from the plane using the available WiFi.
I love this use of blogging because it is so tied in with one of the hottest features/benefits of flying with AirTran. Great interactive programs are born out of a tight alignment with the message being conveyed. I love it!
http://www.markonairtran.com/Public/Main.aspx
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