A new website, brought to us by the folks at Flickr, launches today. The site is hunch.com and it makes recommendations for everything from vacations spots to lap tops based on how consumers answer a series of questions. Calling themselves a "decision engine" (sound familiar?), I personally liked it only because I am narcissistic and I enjoy answering questions about my likes and dislikes. However, from a practicality standpoint, I'm not sure how much I like answering a dozen questions about my likes/dislikes before getting a recommendation.
Let's take vacation spots, for example. Generally I like active vacations with hiking and I prefer water. I might travel in August. I probably would want to stay in North America.
All that said, if there was an amazing beach vacation in the Mediterranean for a reduced price in December, I'd probably make it happen because deep down - there is something alluring to me about traveling to Europe. I guess what I am saying is, when answering questions in a vacuum versus being presented with options/offers and browsing, I am still my own best decision engine.
No comments:
Post a Comment