Wednesday, July 1, 2009

Brilliant

I love it when software developers have an insight into consumer life (ie. sometimes people need to go to the bathroom in the middle of a movie, but don't want to miss anything - but also don't want their bladders to explode - oh, the tragedy!) and then create an application that addresses that need. Isn't that what marketing is all about, anyway?

The folks at Mashable (I love those guys!) wrote up a fun article on the RunPee: an iPhone app that lets you know when it's safe to go to the bathroom during the movie AND tells you what you missed when you get back. Brilliant! Ah, what will they think of next.

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